Increase Campaign Effectiveness

Companies are fiercely competing to raise brand awareness and increase sales by designing targeted ads and messaging that aim to cut through the clutter of over 5,000 ad and brand exposures a person can encounter on average each day.

Increase Campaign Effectiveness

Companies are fiercely competing to raise brand awareness and increase sales by designing targeted ads and messaging that aim to cut through the clutter of over 5,000 ad and brand exposures a person can encounter on average each day.

What if your brand rates high in
awareness and ad likability, but the campaign did not move the needles for intent to buy and brand advocacy? How do you gauge total ad effectiveness and details of the campaign to determine real
success or failure?

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AD GAUGE Overview

Take ad effectiveness to next level using ADS and our Attribution Modeling – Our modeling techniques are able to determine advertising impact that are more accurate and granular than what has been used in traditional media measurement, while using smaller sample sizes.

1

Identifies and measures the independent variables of attractors, detractors and stabilizers

2

Augments with existing measures, influencers and drivers of change

3

Estimates intent and advocacy outcomes

AD GAUGE Benefits

Yields the complete story by revealing the why's of the ad's effectiveness, and not just the what’s garnered from standard statistics tracking

Provides guidance for refining ad messaging, target audience or other adjustments to help increase effective engagement and sales conversions

Shows how likely the audience will buy and recommend

Products & Services

Contact

Toronto – Corporate Headquarters
100 Sheppard Ave East. Suite 503
Toronto, Ontario M2N 6N5
+1 (416) 549-8000
+1 (888) 224-6198
info@b3intelligence.com

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