Two main forces are transforming and shaping today’s retail landscape: the smartphone informed consumer, and the growth of unique independent product and niche offerings.
The smart consumer’s online and mobile digital research interactions are expected to influence 64 cents of every dollar spent in retail stores by the end of 2015, or $2.2 trillion.
These fundamental transformations are putting pressure on traditional business models, as a growing digital divide where consumers’ digital behaviors and retailers’ ability to deliver on those consumer expectations continue to diverge.
Key questions you may be seeking answers to…
How can I know if my digital marketing messaging and communications are effectively reaching my customer base and rising above the competition?
What do I need to help identify structural changes and create operational efficiencies?
How do I manage employee moral and satisfaction through a company wide transition?
How do I improve my customer loyalty?
When the future is unknown, managing through a transformation can be challenging. We have the capabilities to provide the insights you need to help guide you through the process of reshaping your retail strategy.