Quality Control

Quality Control Management is done at the highest echelons at b³Intelligence. The data processed, analyzed, reports prepared, statistics included and numbers incorporated are all verified by the in-house quality check team before being deployed to the client. The quality check includes work done on tools such as SAS, SPSS, SQL etc. where reports are tested by engineers.

b³Intelligence has significant experience in quality checking of market research data. Our expertise extends from survey to syndicated data. Our teams follow a thorough QA process using most advanced methods which are scalable. Currently our team manages survey QA work of over 200 surveys in a month.
We provide data quality assurance services of all levels ranging from using simple basic techniques to highly advanced techniques like "quick-survey takers".

a. Regular Quality Control
We offer regular quality control services for market research surveys. The surveys done, reports prepared, facts incorporated and figures inserted are all scrutinized within the system by experts before the final draft is filed and shipped to the client. During live projects, b³Intelligence ensures its personnel attend to clients personally and authenticate every little fact decisively.

Research quality control offers our clients numerous advantages:

i. Logic Checking
The logic incorporated in reports is verified to the core. Given their enormity and significance towards bigger scheme of things, b³Intelligence categorically runs the reports through multiple logic confirmation teams before a final rigorous check. Any prospect exuding suspicion is taken out of the report and substituted with hard facts and summations to make comprehension an easy task for the client. Whether it is reports meant to analyze employee efficiency, events, concepts and attitude or work done on tools such as CISCO IP Phones and VOXCO, the logic is dug into hard and affirmed till proven bona fide. b³Intelligence takes great pride in substantiating logic into reports, and perseveres to ensure it happens.

ii. Missing Data
As a responsible market research company with survey research as a big part, b³Intelligence sees to it that no important fact gets left out of the final report. Once the market research, analytics and tabulations are put into place, any missing data of importance is immediately searched for. Our quality assurance staff ensures data being used by research firms is always flawless and anomalies being brought to light are fixed quickly.

b. Research Quality Control
Banking on our in-depth knowledge and experience in survey research we offer our clients an advanced survey data quality control suite of products. These products are developed in combination with our extensive experience in surveys coupled with strong theoretical knowledge of statistics and market research. This suite offers our clients ability to critically evaluate their survey data before including them in the intended research project.

i. Quick Survey Takers
Quick survey taking involves time based cleaning, where respondents filling up the survey quickly and consuming less time than the average mentioned are cleaned up first. Those visiting the site and filling in all details speedily are tended to before anybody else. This is done to ensure that work goes ahead at a rapid rate and progresses smoothly.

ii. Flat Liners
Flat liners are decisions taken by us on visitors filling up the survey with identical answers. These decisions pertain to cleaning up respondents replicating attributes in rating questions, as the organization presumes the respondents neither navigated through all responses nor read them before filing the survey up.

iii. Illogical Responses
Illogical Responses are the ones completely out of sync and deviating with regards to the questionnaire. Certain questions meant for the female folk ought to be answered by only them and in case they get answered by men, they invariably get discredited and taken out. Such responses are not entertained by b³Intelligence, as it believes in fair play and practices ethics in the highest regard.

iv. Verbatim Cleaning
Verbatim Cleaning incorporates eliminating verbatim uncalled for from the open end data not in accordance with the questions put up. This is done to ensure whatever data is published on the site is bona fide, ethical and completely in compliance with the guidelines laid down by the web. Improper and earthy verbatim, words quoted out of context or messages not parliamentary in nature are jettisoned from the body at once, with any prolonging.